Friday, October 12, 2007

Distribution

I just attended a seminar on film distribution in its traditional and alternative forms. There were a few brief minutes where the panelists' comments were encouraging, but they were mostly discouraging.

They said that 92% of films will not make their money back.

The moderator then pointed out that most financiers will not want to invest unless the filmmaker has lined up distribution.

Then the panel's distributor pointed out that distributors will not be remotely interested unless the filmmaker has a celebrity attached to appear in the film.

Then the entertainment lawyer added that most celebrities' agents will not even present low-budget films to their actors because the agents will only make 10-15% of what their actor/client gets paid to make said low budget film.

Anyway, they did mention some alternative distribution methods that I am going to be kicking around in my head for the next week or so.

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